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Amish name is often used by non-Amish for marketing

PITTSBURGH On Thursdays in Market Square , Joseph Zook peddles vegetables, breads and Mason jars full of jam from beneath the awning of a white tent. He has a thick beard, suspenders and square-cut...

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Outsiders score using Amish name for marketing

In 2010, Unker's, a homeopathic pain relief ointment company based in Worland, was looking for a new name after it lost a trademark dispute.

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Business Ask The Lawyer column: Tackling trademark infringement issues

Question: I've received a cease-and-desist letter from some corporation telling me to stop marketing one of my business's products in a way that violates their trademark. We're not even in the same...

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MY TrueCloud Announces Release of Nex-Gen Collaboration Suite

MY TrueCloud delivers the industry's only integrated 100% cloud-architected SaaS Collaboration Suite that supports the full spectrum of mobile collaboration customer relationship management, document...

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Amgen pleads guilty to improper marketing of anemia drug Aranesp

The Thousand Oaks biotech giant also agrees to pay $762 million to resolve related complaints from whistle-blowers. Biotech giant Amgen Inc. pleaded guilty in federal court to improper marketing of its...

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Instagram debate should lead nonprofits to review online content policies

Was it a great cosmic coincidence that the predicted end of the world and Facebook's announcement about gutting privacy rules on Instagram , the popular photo-sharing platform, occurred in the same...

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Write a Review – Free Upgrade to ChangeDetect Plus

Like ChangeDetect? Want to upgrade to ChangeDetect Plus for FREE? Simply write about your experiences using ChangeDetect and share your review with others… Contact us with your review Write a review...

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Lance Armstrong admits doping: Can his personal brand recover?

In trying to rescue his competitive career, Lance Armstrong may have made himself a marketing pariah for good.

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Under Armour Wants To Ban Nike From Using The Phrase 'i Will'

NEW YORK Under Armour Inc. wants to protect its "I will" catchphrase. The athletic clothing maker, based in Baltimore, has filed a trademark infringement suit against Nike Inc., claiming its rival has...

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Fair gets new part-time manager

Don Bean brings many years of marketing and promotion expertise to the table as the Mother Lode Fair's new part-time manager. He replaces Jan Haydn-Myer, who retired in 2011 and returned part time in...

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5 key lessons to learn from your peers about Automation and Cloud Management

What happens when five IT experts from major companies get on stage to share their experiences with automation and cloud management? The audience comes away much more enlightened about what it will...

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Former MAC Marketing manager disciplined over fake Chinese buyers

The Real Estate Council of British Columbia has disciplined a former manager of MAC Marketing for his role in encouraging two employees to mislead the media and pose as buyers looking to invest in...

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Canterbury Museum appoints Comms and Marketing Manager

Canterbury Museum has appointed Vicki Blyth to the position of Communications and Marketing Manager.

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3 Must-Have Tools to Take the Guess Work Out of Content Marketing

Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.

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Selfie sticks, drones banned from Encana Events Centre in Dawson Creek, B.C.

The Encana Events Centre, the arena that hosts concerts in Dawson Creek, B.C. has banned the use of selfie sticks and drones. Marketing Manager Brent Hodson said the ban is a proactive move as both...

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